The transition from Green Idea Factory to Slow Factory has taken some time... in part because my main activities and even the core from which they originate always seems to be in flux. So, coming up with a new name/moniker/brand is difficult.
Case in point is the new logo, above - and yes, the transition was also slowed because I did not have an alternative to the Green Idea Factory logo.
There is a simplistic obsession with 20mph/30km/h speed limits, also in Germany. On neighbourhood streets it is still too fast. They are not respected here in many places, both from the design and user angles. So I don't want the logo to just be about that."